ALEXANDRA MILLER

Role: Art Director

Brief: Produce a Scandinavian inspired lifestyle shoot for CBII, an online CBD retailer. To capture the full product range, conveying how the product is taken and the impact it can have on your life.

My input: I created mood boards for models casting, fashion styling and set styling. Ensuring we produced a diverse range of shots that expressed our 4 core brand pillars: Wellness, Focus, Happiness and Control.

Role: Creative Lead

Brief: Create video assets for the Skinny Bars raw range and chocolate crunch range launching in ASDA stores around the UK.

My input: Develop a launch strategy for new product ranges going into ASDA stores to achieve brand awareness, consideration and conversion goals.

Watch Raw Video: https://bit.ly/3q9u2Vf

Watch Chocolate Crunch Video: https://bit.ly/3zG6quG

Role: Producer & Art Director

Brief: Re-shoot all product images for e-commerce.

My input: Owned full shoot production, leading the on-set art direction to ensure all the shots highlighted the product function, quality and branding.

Role: Creative Campaign Manager

Brief: Concept the launch plan for the new Shreddy Master Guides, the brands most advanced workouts in their app. This launch included producing a full film and still shoot, capturing all the workouts for in-app content, social media content and a launch promo video.

My input: I researched competitors and lead the creative strategy and concept for the launch campaign, produced the shoot and art directed the content on set and in post-production.

Watch Here: https://www.instagram.com/p/CNpwMRgAIvz/

Role: Co-Founder of Delics

Brief: Launch a CBD brand designed to help womxn who struggle with PMS (the ‘x’ represents all people who identify as women, non-binary or just don’t like labels). Our CBD and Olive oil is a natural remedy to mood swings, pain and sleepless nights.

My input: My focus is the creative and content strategy. I have full ownership of the brand identity and design all of the creative for our social and website content.

Role: Conceptual Fashion Styling Student

Concept: Exploring how different materials coexist in the modern world. My inspirations came from my local environment; plastic bin bags in the street, abandoned warehouses that are overgrown and wilted flower bouquets at the end of the day on Colombia Road Flower Market.

Process: Researching, mood boarding, sourcing materials, visualisation, and styling.

Role: Creative Strategist

Brief: Create the UK launch campaign for Lumen, the world’s first device to track your metabolism in a single breath. To stand out amongst nutrition/fitness apps and smart devices as specialists in the field. In addition to leveraging the learnings of Lumen’s launch in America to grow trust in the UK market and acquire market share.

My input: Focusing on the most important consumer wants and needs of Lumen’s target audience, I was able to highlight the insights that led the creative and aligned with the campaign objectives and media recommendations.

Role: Art Director & Producer

Brief: Produce a lifestyle shoot for Swisse Me, a healthy smoothies, jellies and shots DTC brand. To capture the full product range in situ with bright on-brand colouramas giving enough space to edit in post-production in Swisse Me’s illustrative social media style.

My input: I developed the mood boards and inspiration that led to the shoot being produced by our agency. This mood boards included; the shoot itself, the models, the fashion styling and set styling. I also produced the shoot by sourcing and booking everything to the allocated budget and art directing the photographer, stylist, hair stylist, make-up artists and models on the day. Then followed through with post-production retouching and editing for Swisse Me’s social media channels and website.

My Role: Creative Strategist & Copywriter

Brief: To use existing footage, which is dark and moody, to create a new social media campaign with bold, bright creative and provocative copy that matches the new direction of the Swisse Me brand.

My input: I led the research into the new audience and brand direction, gaining insights from Gen Z consumers on cut through marketing that reference pleasure and food in the same ads. I also wrote the copy for the social media campaign.

Role: Conceptual Copywriter & Art Director

Brief: Launch Stella & Dot’s discounted gift sets as part of the digital Christmas campaign. Using photography to produce assets that are on brand, giving this promotion the strongest reach and engagement with their audience.

My input: I owned the brand identity for this campaign, considering the photography, production and post production. In addition to this, I wrote the campaign tag lines and headers for all the assets.

Role: Copywriter & Creative Strategist

Brief: Launch Glam Getaway, an all inclusive, 5* holiday incentive for Stella & Dot’s independent business owners.

Role: I worked alongside the Lead Graphic Designer to produce a booklet that was Ibiza inspired. I developed the neon style with our designer and I wrote all of the copy for the booklet, to inform and build excitement around the trip.

I have worked with International DJ, Hammer, and his management team, Night Department since 2017. In this time I have had a range of roles in association with Hammer.

Role 1: Photographer

Brief: To produce press shots DJ Hammer’s media kit.

My input: Photography is a self taught passion of mine. All of the photographs seen on this website have been shot by myself.

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Role 2: Copywriter

Brief: To work with Hammer to write his biography on Resident advisor. Capturing his personality and musical style.

My input: Please see copy below.

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Role 3: Social Media Manager

Brief: To produce content and manage Hammer’s social media channels throughout his Hammer Worldwide Tour from 14th March to 7th April 2019.

My input: In advance of his tour, I planned his content so that the key themes, key dates and landmarks were considered. I travelled with him to India, Vietnam and Australia capturing candid pictures and videos for his social media accounts.

Please find examples on Instagram @thehammerhits, on Facebook @hammer, and on Twitter @thehammerhits

Role: Copywriter

Brief & Role: To write the Boab Nut story on The Ark Clothing Co.’s Broadsheet and on their website during my time in Melbourne, Australia employed on a Working Holiday Visa.